Thursday, June 22, 2006

UCC(R)

And so from the japanese store, I bought an odd looking canned drink. It turned out be what we refer to in the Indian vernacular as a 'cold coffee'. And unsurprisingly, the label did state UCC (R) COFFEE. There is also an informative 'WITH MILK' statement in the next line. Needless to say it was the best canned cold coffee I've ever had.

After drinking a canned drink, I usually crush the can with one hand and toss it in the non-recycling bin. It appears that the UCC(R) coffee can is made from samurai steel and it took two hands to make a dent in the damn thing. Other cans are feeble and weak compared to this product of ancient japanese heritage.

UCC UESHIMA COFFEE CO. LTD from Chuo-ku, Kobe I bow to you and your Hattori Honzo cans.

Oh yeah and their tag line kicks ass:

UCC: The pioneer maker of the canned liquid coffee in Japan. Come on, and enjoy its original taste.

Appreciate how they distinguish themselves from the canned non-liquid coffee market.

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